2022 OTC Package Design Gallery: Part 2

Pros

• White carton conveys “cooling” with eye-catching foil elements in iridescent silver, blue, and purple, and a bottle image showing what’s inside
• Top panel features a QR code to “Scan for Reviews,” enticing the consumer to check reviews in-store 
• Back panel has an outline of the actual bottle size under the drug facts
• Inside, the child-resistant bottle features an iridescent label and is wrapped in a clear inner pouch; inner pouch and bottle feature opening instructions to push down cap and twist

Notes

• The directions printed on the inner pouch are in white ink on a clear pouch, but the bottle label itself features clearer directions with more contrast
• The QR code takes the user to a general reviews page for various eyedrops in the product family, and not Optic Glow drops specifically

Buoy Easy Squeezy Electrolyte Drops from Better Tmrw LLC

Buoy Easy Squeezy Electrolyte Drops from Better Tmrw LLC

Pros

• Portable compared to pre-mixed electrolyte drinks, the 2-oz. HDPE bottle features a shrink sleeve with vintage wave-themed stripes and a pelican on a buoy
• Easy-to-squeeze bottle and pouring membrane offer a mess-free and convenient way for those with or without chronic illness to add hydration on-the-go or at home
• While small, the front panel clearly notes the number of servings, along with zero calories and sugar
• QR code on the top links to usage instructions, ingredients, and more

Notes

• The bottle is surprisingly squeezable with minimal hand pressure per the directions, however a consumer may be curious if the drink needs to be a certain number of ounces for dilution

GSK Sensodyne Pronamel Toothbrush (2-Pack)

GSK Sensodyne Pronamel Toothbrush (2-Pack)

Pros

• Front panel touts 100% plastic-free packaging; sturdy paperboard tray and lid are entirely recyclable in the paper stream
• Window offers clarity to see brushes, while maintaining recycle-readiness
• Clean front panel design features symbol to convey brush motion; can be stacked on shelves or hung on racks

Notes/Cons

• The tray and lid width are slightly wider than some traditional, less recycle-ready 2-pack blisters

This is Part 2 of a two-part series. Click here for Part 1.