Annual OTC Package Design Gallery: Part 3

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Screen Shot 2021 06 04 At 3 42 46 Pm

This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting. Part 3 features topicals, personal care, and skin care. 


Dr. Scholl’s Callous RemoversScreen Shot 2021 06 04 At 3 42 46 Pm

Pros

  • Lightweight, uniquely shaped paperboard carton stands out on shelf without excess headspace; gloss highlights cushion image on front against matte background
  • Instructions for use are very clear (albeit in small font) in three steps on back panel with images
  • The cushions themselves feature Step 1 and Step 2 on the backing and top layer for ease of use

Notes

  • While directions are numbered and clear, one may wonder why the disc wasn’t labeled as step #1
  • Additionally, no disposal cues



Bayer AleveX Pain Relieving Lotion Screen Shot 2021 06 04 At 3 39 33 Pm

Pros

  • Bottle is a unique shape—wide and shallow—for easy grip and squeezing
  • Callout on front notes new ingredients for a segment that may be loyal to a given brand
  • X imagery is consistent and alludes to fast action; directions are clear and make use of the entire back of the bottle

Notes

  • End of life: Not specified
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