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Annual OTC Package Design Gallery: Part 3

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Screen Shot 2021 06 04 At 3 42 46 Pm

This year’s gallery featured many calming and minimalist aesthetics, signifying a consumer looking for relief at home and work—outside of the clinical setting. Part 3 features topicals, personal care, and skin care. 


Dr. Scholl’s Callous RemoversScreen Shot 2021 06 04 At 3 42 46 Pm

Pros

  • Lightweight, uniquely shaped paperboard carton stands out on shelf without excess headspace; gloss highlights cushion image on front against matte background
  • Instructions for use are very clear (albeit in small font) in three steps on back panel with images
  • The cushions themselves feature Step 1 and Step 2 on the backing and top layer for ease of use

Notes

  • While directions are numbered and clear, one may wonder why the disc wasn’t labeled as step #1
  • Additionally, no disposal cues



Bayer AleveX Pain Relieving Lotion Screen Shot 2021 06 04 At 3 39 33 Pm

Pros

  • Bottle is a unique shape—wide and shallow—for easy grip and squeezing
  • Callout on front notes new ingredients for a segment that may be loyal to a given brand
  • X imagery is consistent and alludes to fast action; directions are clear and make use of the entire back of the bottle

Notes

  • End of life: Not specified
LAST CHANCE TO SAVE! New Tech for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
REGISTER ASAP FOR $30!
LAST CHANCE TO SAVE! New Tech for Life Sciences at PACK EXPO Southeast