Tealium Data Platform Offers Improved Pharma Customer Experience

Utilizes deep integration technology and partnerships to deliver an enhanced customer journey

Tealium Platform Pharma

The Tealium for Pharma verticalized platform is specifically designed to fully automate an improved customer experience for pharma audiences, while accounting for the industry’s ever-evolving privacy and security regulations. The data-first offering integrates and automates data, enhancing each touch points across every channel in real time and meets the highest standards of HIPAA compliance.

Tealium for Pharma solves the complex needs of the industry, like adoption, adherence, managing prescription rates, maintaining customer satisfaction, and driving revenue growth.

“Tealium for Pharma answers our customers’ demand for a better connection to their vast array of audiences, spanning healthcare providers, patients, and more,” says TK Kristiansen, Northeast personalization data & analytics lead at Accenture Interactive. “This curated collection of real-time integrations with healthcare provider [HCP] engagement tools and cloud storage providers, like Doceree, Veeva, and DMD, will improve digital experiences with compliant, personalized delivery of healthcare communications. Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.”

Tealium for Pharma is offered with built-in integrations to universally adopted pharma vendors, including Veeva, Doceree, and DMD. These integrations open the door for pharma companies to automate data flows in real-time (nanoseconds), increasing access to better insights into healthcare professional and patient behavior. These integrations also customize the audiences’ experiences in real time, resulting in more relevant interactions and strengthened customer trust.

“The time for pharma industry leaders to embrace a data-first mentality is now,” adds Jay Calavas, head of vertical products at Tealium. “The pharma sector requires a very unique strategy, especially when navigating one of the most dynamic environments in recent history. We’re proud to pioneer the first pharma-focused customer data solution and help accelerate innovation in this extremely vital industry.”

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