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Constantia Flexibles: Interactive Packaging

Constantia Interactive combines digitally readable packaging material with a digital platform for data management and a smartphone app customizable to a range of customer needs.

Constantia Flexibles is developing new packaging that is eye-catching and reflects current trends. Beginning in November 2017, the packaging expert offers a comprehensive solution for interactive packaging in the food and pharmaceutical industries that opens up multiple digital communications and marketing opportunities. In doing so, the company offers to take on the printing and the implementation of the contents as well as the data management.

Constantia Interactive is a combination of digitally readable packaging material with a digital platform for data management and a smartphone app customizable to a wide range of customer needs. It offers control over the data collected, which can be provided directly to the customer.