In the past, four Alldays cartons were packed into a printed corrugated box, designed with a bottom-edge perforation that allowed store employees to tear off the top and retain the bottom tray for handling and in-store display.
The new design includes an upgraded corrugated tray and a more streamlined detached corrugated “hood” that protects the product, can be removed quickly, and is unprinted. One end is open to allow consumers to see the primary packs inside. P&G says it has a proprietary relationship with its material supplier, saying only that the package is light-weighted compared with the previous box.
P&G reports that the new design saves 1,500 lb of paper, 375 truck trips, and $1.8 million annually. Ink usage is down 80%, the time for customers to restock is shaved 50%, and production line speed is up 33% through elimination of waste in equipment changeover time.
In a press release about the new packaging, P&G says, “This technology was launched to the trade in Western Europe starting January 2009. The tray-and-hood combination reduces the total material weight and only the tray is printed (instead of the entire corrugated shipper). The result is a 'better, cheaper, and more sustainable' offering. Better for the trade and more presentable to consumers, [with] lower material cost and reduced energy. FemCare Liners are the first brand to be taken through this development. No new burdens are created with this shelf-ready packaging execution. All the benefits with reduced burden to the environment.”
The new design includes an upgraded corrugated tray and a more streamlined detached corrugated “hood” that protects the product, can be removed quickly, and is unprinted. One end is open to allow consumers to see the primary packs inside. P&G says it has a proprietary relationship with its material supplier, saying only that the package is light-weighted compared with the previous box.
P&G reports that the new design saves 1,500 lb of paper, 375 truck trips, and $1.8 million annually. Ink usage is down 80%, the time for customers to restock is shaved 50%, and production line speed is up 33% through elimination of waste in equipment changeover time.
In a press release about the new packaging, P&G says, “This technology was launched to the trade in Western Europe starting January 2009. The tray-and-hood combination reduces the total material weight and only the tray is printed (instead of the entire corrugated shipper). The result is a 'better, cheaper, and more sustainable' offering. Better for the trade and more presentable to consumers, [with] lower material cost and reduced energy. FemCare Liners are the first brand to be taken through this development. No new burdens are created with this shelf-ready packaging execution. All the benefits with reduced burden to the environment.”
