Updated daily, the site was designed as a fulcrum of tools and resources for industry professionals interested in learning about sustainable packaging, and as a hub for news, discussions, and blogs by industry experts. The Greener Package initiative comprises four prongs:1. An awards competition that recognizes outstanding sustainable package design and the application of best practices. The deadline for entries is May 29; winners will be announced in mid-2009. A downloadable form is available on the Web site.
2. A comprehensive product database developed in cooperation with Walmart's Packaging Scorecard software provider ECRM to incorporate its Packaging Marketgate database and link up with the Walmart Packaging Scorecard Modeling software. The database will include detailed data on a wide range of packaging materials, containers, products, and suppliers, including detailed environmental data. Once the database is available for use, Web site visitors will be able to drill down to find products by market (food, beverage, etc.), package format (can, bottle, etc.), or material type (glass, plastic, paper, etc.).
3. Expert-guided discussion groups include 40-plus people in the Expert Network to respond to questions posted on the site. A second feature is a disciplined community manager whose sole job is to weed out unrelated content, prune duplicate questions, and urge the experts to respond and participate in discussions posted on the site.
4. Interactive news and information updated daily by Greener Package managing editor Anne Marie Mohan, who will fill the Web site with constant updates on the latest news and strategies pertaining to packaging sustainability.
2. A comprehensive product database developed in cooperation with Walmart's Packaging Scorecard software provider ECRM to incorporate its Packaging Marketgate database and link up with the Walmart Packaging Scorecard Modeling software. The database will include detailed data on a wide range of packaging materials, containers, products, and suppliers, including detailed environmental data. Once the database is available for use, Web site visitors will be able to drill down to find products by market (food, beverage, etc.), package format (can, bottle, etc.), or material type (glass, plastic, paper, etc.).
3. Expert-guided discussion groups include 40-plus people in the Expert Network to respond to questions posted on the site. A second feature is a disciplined community manager whose sole job is to weed out unrelated content, prune duplicate questions, and urge the experts to respond and participate in discussions posted on the site.
4. Interactive news and information updated daily by Greener Package managing editor Anne Marie Mohan, who will fill the Web site with constant updates on the latest news and strategies pertaining to packaging sustainability.
