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Paper carton provides plastic bottle-like benefits for spring water

Spring water company JUST Beverages selects a hybrid package that offers the environmental benefits of a paper carton along with the functionality of a plastic bottle.

Spring water company JUST Beverages selects a hybrid package that offers the environmental benefits of a paper carton along with the functionality of a plastic bottle.
Spring water company JUST Beverages selects a hybrid package that offers the environmental benefits of a paper carton along with the functionality of a plastic bottle.

While JUST Beverages’ new product may be “JUST Water,” packaging for the new product is not just a typical water bottle. Instead, the Glens Falls, NY, startup has opted to be the first in the U.S. to use Tetra Pak’s Tetra Top® paper-based “carton bottle.” The package comprises a square carton body made from 53% paper, a bottle top constructed of high-density polyethylene, and an HDPE cap supplied by Tetra Pak (Novembal).

JUST Water is a 100% spring water product that JUST Beverages refers to as “ethically traded,” meaning it uses just a small percentage of Glens Falls’ excess water—less than 2.5% of 1.7 billion gallons—while ensuring the Adirondack watershed is protected.

JUST Beverages is equally committed to reducing the impact of its packaging as well. On its website, the company emphasizes the environmental benefits of its bottle: It is made primarily from a renewable resource that is sourced from sustainably managed forests, it is 100% recyclable, and it reduces CO2 emissions by 52% versus a standard-size, middle-weight PET bottle.

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