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Asked & Answered: Explore Digital Watermarks: Advancing Pharma’s Fight Against Fake Drugs

Learn how a covert digital technology helps protect brands and consumers from the dangers of counterfeit pharmaceuticals.

 Counterfeit pharmaceuticals are a major problem, but technologies like digital watermarks are fighting back. In this Asked & Answered, Healthcare Packaging Magazine Editor Keren Sookne talks to Ken Sickles, Chief Product Officer at Digimarc, about the importance of using multiple layers of security on pharmaceutical packaging to combat counterfeiting, which helps protect patients from fake drugs and safeguards the reputations of pharmaceutical companies.

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