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Asked & Answered: Explore Digital Watermarks: Advancing Pharma’s Fight Against Fake Drugs

Learn how a covert digital technology helps protect brands and consumers from the dangers of counterfeit pharmaceuticals.

Counterfeit pharmaceuticals are a major problem, but technologies like digital watermarks are fighting back. In this Asked & Answered, Healthcare Packaging Magazine Editor Keren Sookne talks to Ken Sickles, Chief Product Officer at Digimarc, about the importance of using multiple layers of security on pharmaceutical packaging to combat counterfeiting, which helps protect patients from fake drugs and safeguards the reputations of pharmaceutical companies.

Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report