Four busloads of kids. That’s the approximate number of children in the U.S. who come into emergency departments every day due to accidental unsupervised medication ingestions. As Dr. Ed Kuffner, Chief Medical Officer at Johnson & Johnson Consumer Health, explains in our Q&A, he’s seen first-hand the heartbreak of treating these preventable illnesses in children.
Unit dose packaging has an important role to play in delivering medication safely to adults, while preventing access among children. Dr. Kuffner discusses a new technology from Swiss IDEEWISS AG, a unique folding blister package design that won their recent QuickFire Challenge called Packlock.
Next in package design, for a real-world look at what’s on shelves today, check out our annual OTC package design gallery (Part 1 and Part 2). Packages had a bit more “flash” than in previous years, with metallic shrink sleeves, eye-catching foil accents, and an aluminum bottle for antacid tablets touting recyclability.
