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U.S. Nutraceutical Trends: Personalization

Personalization is an emerging trend in the supplement industry. Related, longer-term trends are digitization and genetically-targeted nutrition, says a new Business Intelligence study from PMMI.

U.S. Nutraceutical Trends: Personalization
U.S. Nutraceutical Trends: Personalization

Personalization is emerging within the supplement market specifically., says the report, “2019 Nutraceuticals Market Assessment.” Individual needs assessment may be achieved through dedicated apps, analytical devices, or specific laboratory methods.

In fact, the study reports that 19% of Americans say they have taken a DNA test for dietary reasons.

Several supplement start-ups have emerged that will tailor a monthly vitamin regimen to consumer needs and send portable daily pouches.

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