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Gut Connection Launches with a Stand-Out Package Design

Country Life enters the emerging prebiotic category with the launch of Gut Connection, which the company calls a revolutionary range of supplements that leverage the latest scientific findings that connect the gut and its microbiome to individual aspects of health.

Gut Life uses clean graphics and bold colors for a powerful brand block on-shelf, while also clearly differentiating products.
Gut Life uses clean graphics and bold colors for a powerful brand block on-shelf, while also clearly differentiating products.

The Country Life® team partnered with The Biondo Group, Stamford, CT, to create a unique branding system for Gut Connection™, which communicates the sub-brand's compelling research-based story as well as its unique benefits. The line consists of eight varieties, each one offering a separate health solution (i.e. weight management, improved mood and mental clarity).