The Chewable Gummy Drives Growth in Nutraceuticals Market; Powdered Mixes in Pouches and Stick Packs Offer Innovative Delivery

According to a new study from PMMI Business Intelligence, consumers around the world are suffering from pill fatigue and are seeking non-pharmaceutical functional foods and beverages that supply all of their nutritional health needs.

The Chewable Gummy Drives Growth in Nutraceuticals Market
The Chewable Gummy Drives Growth in Nutraceuticals Market

Pill fatigue is a major trend influencing the nutraceuticals market, says “2019 Nutraceuticals Market Assessment.” The introduction of vitamin gummies changed the market, and companies are interested in seeing the next major nutraceutical delivery system.

Consumers are demanding chewables, ready- to-mix powders, and liquids. Other new forms being tested include lotions, sprays, gums, drops, and lozenges.

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