Updated Packaging Assists LifeStyles Condoms Rebranding

Company campaign includes package redesign, launching of new products and a website redesign.

Company campaign includes package redesign, launching of new products and a website redesign.
Company campaign includes package redesign, launching of new products and a website redesign.

Ansell, the Iselin, NJ-based makers of LifeStyles® and SKYN® Condoms, announced a major design overhaul, including packaging updates and website redesign for LifeStyles and SKYN.

"LifeStyles is proud to be a long-standing leader in sexual wellness, and a brand that places a major focus on innovation within our category," says Jeyan Heper, President & General Manager, Sexual Wellness Global Business Unit at Ansell. "By updating the design of our packaging and website, we now convey a look reflective of the modern advancements and technologies our products offer."

The iconic LifeStyles-brand condoms have been updated with vibrant designs and colors reflective of the product attributes within. Each new box displays unique graphics with product details overlaid to outline the specific benefits of each variety in an easy-to-read format. This redesign was initiated to build excitement surrounding safe sex, highlight pleasure-enhancing product attributes, and appeal to the brand's key millennial demographic with a bold new look.

In addition to the core LifeStyles-brand products, the polyisoprene non-latex SKYN brand of condoms by LifeStyles will also debut an updated design for its product range. Widely known as "the closest thing to wearing nothing," SKYN packaging has been re-invigorated to further showcase the key attributes and new messaging for SKYN, enabling users to "Feel Everything™."

The SKYN logo has been updated with a circular design reminiscent of the look of an unfurled condom. This design, which is color-coded for each SKYN variety, will help facilitate instant identification of the brand, both in communication materials and on store shelves, helping users easily identify varieties in the SKYN range, ultimately making the selection of the most suitable product for each consumer quicker and easier.

In conjunction with the overall rebrand, LifeStyles has also completed an update to their current online presence with a brand new website hosted at www.LifeStyles.com. To complement the new packaging design, the website reflects a sleek and modern look.

As part of this redesign, LifeStyles is also introducing seven products to the core LifeStyles latex condom collection. These introductions include updated designs and re-brands for Ultra THYN™, KYNG™, Everlast Intense and Turbo, with brand new products including BareBack™, Ultra Studded, Ultra Ribbed and the Ultra Trial Pack, which comes in three sizes.

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