A portable package that includes a shapely bottle, easy-to-open liner, and tamper-evident closure gives the Tummy Company a unique retail shelf presence for its new Relief OTC™, an FDA-compliant, over-the-counter antacid aimed to help the estimated 25 million people in the U.S. suffering from heartburn and indigestion daily. Taken only when needed, Relief OTC gives consumers a clear, great-tasting liquid that provides instant pain relief.
With recalls of several popular antacids in this $7.6 billion industry, many consumers are switching to different brands. Research shows that heartburn sufferers are looking for a fast-acting antacid, with few or no side effects that’s easy-to-use.
The Tummy Company kept this in mind when working with Mold-Rite Plastics and TricorBraun to design their unique, innovative packaging for Relief OTC.
Specifically, the Tummy Company and TricorBraun developed a custom package that would work with a Lift N’ Peel® liner and be tamper-evident. After evaluating closure options and realizing the added benefits of production line efficiencies and compliance with the Lift N’ Peel liner, TricorBraun designers selected Mold-Rite Plastics’ 33-mm ribbed side, smooth-top, continuous-thread closure to complete the package. This combination gives the bottle an updated look while providing a tamper-evident feature. For additional safety, an external tamper-evident sleeve covers the closure and offers an option to add promotional messaging to the top of the package. These features combine to make Relief OTC stand out on the shelf.
