Digitized Package Leaflets in Project Use Augmented Reality

"We are proud to present our first augmented reality solution, which has the potential to expand the spectrum of patients who can access drug information, reduce the use of paper and ink, and simplify packaging operations in the pharmaceutical industry," commented Federico Piutti, Innovation Manager at Bormioli Pharma. "It is a solution that fully integrates with our offer and is in line with our mission: to make health a positive practice, accessible to everyone, kind to the planet."

The proposal is part of a wider context of digitization of the pharmaceutical sector, with the European Medicines Agency working in recent years to enable the use of electronic product information (ePI) for all medicines within the EU.

The project presented by the two designers based in Germany was a winner thanks to its practicality and feasibility, essential characteristics for Bormioli Pharma, which has always worked to create solutions that meet the real needs of patients and the pharmaceutical industry, integrating new solutions with concepts already developed to improve the efficiency of its offer.

The contest was analyzed by innovators in 92 countries, while 10 countries submitted proposals.