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Agreement with a U.S. FMCG Multinational for Global Serialization and Traceability Platform

Antares Vision Group partners with a U.S. multinational in consumer goods to implement a Level 4 serialization and traceability platform that will ensure end-to-end supply chain visibility and regulatory compliance for cosmetics products.

Avg Fmcg Serialization
Antares Vision Group

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Antares Vision Group, a technology partner for digitalization and integrated data management, global leader in traceability solutions, and a player in inspection systems for quality control—has entered into a partnership with a US multinational in fast-moving consumer goods that supplies products for family care and beauty, female hygiene and baby care.

The agreement encompasses the implementation of a serialization and traceability platform at corporate level (Level 4), which guarantees the end-to-end visibility of the supply chain of the cosmetics market, in compliance with current regulations. The platform is part of DIAMIND, Antares Vision Group’s integrated and modular ecosystem of solutions, which is paving the way for the digital transformation of supply chains to enhance their safety and transparency.

The system features a set of integrated functionalities that enable brands to access easily scalable solutions, aligned with the needs of a constantly evolving market, where data plays a central role. Built on the rfxcel platform, the solution will serve as a centralized serialization engine (L4), able to integrate with the customer’s production systems (L3) and with external regulatory platforms (L5). Designed to fulfill the strictest safety and integration with existing processes, the platform has been structured to manage large volumes of serialized data and to guarantee real-time compliance in different markets and product categories. 

The key features of the platform include:

• Scalable management of serialization for billions of unique product identities.
• Real-time data exchange between production warehouses, carriers and customs systems.
• Use of open protocols and industry standards for data exchange.
• Full support for aggregation, verification and digital compliance reports.

“We are proud to have been chosen as a global technology partner for serialization and traceability,” says Gianluca Mazzantini, CEO of Antares Vision Group. “This partnership represents an important acknowledgment of our experience and of the ability of our solutions to guarantee regulatory compliance and full supply chain visibility worldwide. It is a significant step in our drive for growth and innovation, ensuring product safety, supply chain transparency and consumer protection, especially it regards the cosmetics market”.

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