Of the more than 700 species of bacteria mingling in your mouth, some are helpful while others can harm dental and gum health. For Dr. Chrystle Cu, co-creator of Cocofloss, flossing is—and always has been—a non-negotiable. Also non-negotiable for Dr. Cu is her commitment to running a sustainable business.
After years of working in the field of dentistry, she grew saddened and frustrated by her inability to get through to her patients on the importance of regular flossing and brushing. In a decision that would change her life and those seeking alternative oral care, she decided to channel her love for dentistry into other avenues. In 2013, she set out to fulfill her new mission of improving the world’s oral hygiene by creating an effective, motivating, and fun floss that people would be excited to use.
Dr. Chrystle Cu (right) and Cat Cu (left), co-creators of Cocofloss.
In the early days of the business, the team was unsure how to measure their own environmental impact. With so many factors at play—including sustainability certifications, reporting, and environmentally friendly operational and waste management processes—it can be head-spinning figuring out where to start. The Cu sisters of Cocofloss tackled what they felt was the hardest step in the very beginning: simply understanding the importance of caring for the planet and the necessity of including sustainability at the forefront of their business model.
When Cocofloss first started investing in sustainability, they already knew the general principles of reduce, reuse, recycle. They started on the product itself first. Cocofloss is made of recycled water bottles and infused with coconut oil, a natural and soothing antimicrobial. The aromas are crafted in Italy from a combination of natural and synthetic ingredients; all are in full compliance with the strict E.U. regulations on fragrance allergens, and meet International Fragrance Association (IFRA) standards. Once the Cocofloss sisters were confident in their product makeup, they embarked on the next steps in their sustainability journey—a printer who could produce high-end, vibrant, and sustainable packaging. Enter Moquin Press.
Moquin, a family-run print shop turned full-service print and packaging manufacturer, has been serving the San Francisco Bay Area for more than 35 years. The company is hyper-focused on investing in sustainable technology and materials in the service of being a reliable partner for its customers. Shared values being key to Cocofloss, they knew the partnership would be a good fit.
“As the Cocofloss team has grown, there are more voices in the room to advocate for the health of our customers and the health of our planet,” says Dr. Cu. “I love collaborating with my teammates and fostering an open dialogue about who we choose who to work with. It’s critical for us to have stewardship of shared responsibility.”
To help source the premium, uncoated paper to meet the company’s high sustainability standard, Moquin connected with Monadnock Paper Mills (MPM), the oldest continuously operating paper mill in the United States. Based out of Bennington, NH, the 200-year-old mill marries longevity with its high sustainability profile. All Monadnock materials are FSC Certified (FSC C018866), manufactured carbon-neutral (VERs) and made with 100% renewable Green-e certified wind-powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System.
“MPM approached us with their offering, and you couldn’t beat the complete value package—especially for such high-quality materials,” says Bryan Moquin, the company’s head of business development. “Not only does MPM’s material print great, glue great, and die cut great—but the support and service we’ve received from them throughout our three-year relationship has been unmatched.”
Many paper suppliers and printers in the industry market themselves as sustainable because they have an FSC label on their product. While many of these companies are, in fact, pursuing sustainable initiatives, Moquin notes it can be tough to weed out those who rely solely on that FSC label to check the proverbial box.
Dr. Cu felt that colorful and attractive packaging was going to be critical to get the anti-flossers to notice and purchase her products.
“We’ve been a Green Printer for over 20 years now,” says Moquin, adding that this is the cornerstone of their entire business model. Moquin Press has seen an uptick in client orders since the pandemic and are projected to grow 40% this year.
“The increase in demand for print has also led us to believe it is important to invest in the next generation of print technicians,” Moquin continues. “Consequently, Moquin Press has begun preparing an apprenticeship program that we hope to establish by next year. We are committed to seeing our industry grow and want to ensure future print professionals have extensive training and advancement opportunities.”
In addition to ink alternatives, with the help of MPM, Moquin will continue to audit its vendors to ensure their sustainability claims align with their efforts across the supply chain.
“Learning about sustainability has proven to be an ongoing journey as there are always new technologies, ideas and products to consider as new research is constantly emerging,” says Dr. Cu. “Looking ahead, we will always be prototyping and experimenting with different types of environmentally friendly/biodegradable materials in an effort to make our offerings safe and healthy not only for our human consumers, but also for our Mother Earth,” Dr. Cu concludes. Sustainable supply chains leave all of the partners with many reasons to smile.
—Edited by Keren Sookne
