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2023 Annual Package Design Gallery

Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective.

Wonderbelly Packaging Design

Wonderbelly Antacid Chewable Heartburn Relief Tablets (Ginger Health Company)

Pros

  • Metal canister with screw-top lid features retro font and graphics in matte pastels printed directly on the can.
  • Colorful containers match updated flavors among established calcium carbonate offerings: watermelon mint, fruity cereal, strawberry milkshake, and lemon sorbet.
  • Recycling symbol—stream presumably aluminum—is on the can itself and the tamper evidence sticker. [Editor's note: These gallery notes highlight which packages signify to be recycle-readiness, though not every municipality can accommodate recycling in practice.]
  • The label makes use of clear print and graphics to convey that the product does not contain talc, dyes, or artificial sweeteners.

Cons

  • The tamper-evidence sticker left silver residue over two of the graphics—we were able to rub the residue away and see the plastic-free and recycle symbol under (importantly, the Drug Facts remained clear)

 

Preparation H Package DesignPreparation H Soothing Relief Spray (Haleon)

Pros

  • No-touch spray offers targeted application in a portable aerosol container.
  • Clear tamper-evidence sleeve peels off to reveal a cap-free design with easy-to-press nozzle.
  • The sturdy top twists left or right with a double-click to open or close the spray, respectively, allowing for portability without a cap.
  • Blue bottle with misty graphics conveys cooling.
Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report
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Break out of the ordinary: see what’s new in life sciences packaging