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IHMA Says EC Report Reinforces Need for Brand Protection Measures

The new report opens the way to strong growth and opportunity for anti-counterfeiting security devices, such as holograms in developing countries, according to IHMA.

The International Hologram Manufacturers Association (IHMA) has stated that the European Commission’s “Report on the Protection and Enforcement of Intellectual Property Rights (IPR) in third countries” reinforces the need to step up IP protection measures.

According to the report, illicit trade in fakes remains a serious risk to modern, open, and globalized economies in third countries. Almost 70 million counterfeit items were seized by EU authorities in 2022, while counterfeit and pirated goods account for an estimated 3% of world trade and up to $130 billion (or 5.8%) of EU imports, according to current figures.

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