Fridababy Sick Day Prep Kit
Pros
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Convenient for tired parents, the all-in-one paperboard storage kit opens to reveal four products in thermoformed trays including an Accu-Dose Pacifier for dispensing medicine
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While large, the package is flat for easy storage
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Whitespace and pastel colors make the package easy to read, including statements about the contents and volume/quantity of each component
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“Simple steps” and schematics are printed on the fold-out flap of each compartment
Cons
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This would likely take up a bit more volume and packaging than the four items on their own, but the kit keeps them easy to find with instructions
Welly Health PBC Human Repair Kit
Pros
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Colorful, vintage aesthetic on the paperboard sleeve, tin and contents offer a global, adventurous feel
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Copy speaks to consumer in gentle, conversational language
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Imagery on both the sleeve and tin show what’s inside: assorted bandage sizes and ointment pouches for on-the-go treatment
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The tin can be repurposed; single use ointments work well for travel
Cons
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It’s great that the sleeve is recyclable, but “Recycle me!” text is a bit hard to see sandwiched between distribution and manufacturing info in small text on the bottom
Notes
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In a market dominated by skin-colored bandages or cartoon graphics for children, the style is whimsical yet adult-friendly
Cora Organic Tampons
Pros
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Sophisticated white carton with black and gold stands out from the bright colors and high-energy graphics/fonts usually seen in this segment
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Carton features tampon ingredients (100% organic cotton) and product photo, as well as B Corp and organic textile certification symbols
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Primary packaging—a solid grey pouch with vertical perforated line—features limited text/graphics to coordinate with carton
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The carton notes that the company donates supplies to women in need, with a callout to a website with further information
Cons
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The outside of the paperboard does not feature a recycling cue
Johnson & Johnson Band-Aid Hydroseal Blister Cushions
Pros
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Paperboard with hangtag holds a lightweight, teal translucent case to protect bandages on the go
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Usage illustrations show where product is intended for on the feet and heels
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The label on the case instructs users where to open
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Both the paperboard and case feature recycling symbols
Notes
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Consumers are very accustomed to using similar products once a blister has formed, but these are for prevention; though the first bullet denotes this, there could be a large or colorful “prevention” callout
Sanofi Chattem Aspercreme Warming Pain Relieving Gel
Pros
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Usage illustrations clearly show where product is targeted for on body
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The key feature—a no-mess gel applicator—is prominently displayed, while an image allows users a glimpse of the sponge applicator on the carton
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Paperboard carton features an easy-to-see recyclable carton symbol on the back panel
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The tube itself is very easy to squeeze, important for those with dexterity issues or pain
Cons
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The tube contains a lot of information, but it’s in very small text
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The product is safely contained in the carton, but there is a significant amount of empty space inside
Notes
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The carton and tube both say to keep the carton for information and the back panel instructs the user to read the inside of the carton before using; it’s great to print information on the inside of the carton to keep from needing a paper insert, however, the user has to disassemble the carton to read the inside, which makes it tough to keep after reading
This is a two-part series. Click here for Part 1.
Learn more about consumer-friendly packaging solutions at PACK EXPO Las Vegas and the co-located Healthcare Packaging EXPO, September 23-25.
