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Total makeover for Ansell’s personal lubricants

Structural and graphics packaging improvements earn awards.

Ansell Reverse
Ansell Reverse

A project involving the restyling of both graphics and structural packaging for Ansell Ltd.’s range of Lifestyles, Manix, and Unimil personal lubricant gel brands produced by multinational company Ansell Ltd. is helping the product to stand out, arouse curiosity, convey a sense of trust, all with a sensitive and sophisticated touch of sensuality.

Ansell, a designer, developer, and manufacturer of a range of hand and arm protection, clothing, and condoms, has recognized the importance of packaging for years. And its new line of personal lubricant package design hasn’t gone unnoticed. The original graphic and structural packaging, designed by Reverse Innovation, recently earned the Good Design Award by Chicago Athenaeum Museum (Graphics/Identity/Packaging category); the Brand Identity Grand Prix by TVN Media Group (Pharmaceutical/Healthcare category), and Mediastars by Media Star Editore (Non-Food-Coordinated Series).

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