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Shareable new Doritos pack makes snacking 'E-Z' in Mexico

In the first application of its kind outside of Japan, PepsiCo Mexico Foods launches Doritos in an innovative tetrahedron-shaped pouch that transforms the pack into a fun snacking 'tray.'

The tetrahedron or triangular pyramid pack is similar in shape to the Doritos snack itself. It opens into a snacking tray to enable product sharing.
The tetrahedron or triangular pyramid pack is similar in shape to the Doritos snack itself. It opens into a snacking tray to enable product sharing.

PepsiCo Mexico Foods is proving that packaging is both fun and functional with its newly introduced Doritos Incognita, a chili and lemon-flavored snack sold throughout the country in a flexible E-Z SnackPakTM premade pouch from ProAmpac.

Providing an innovative option to the traditional pillow pack PepsiCo Mexico Foods also uses to sell the product, the new tetrahedron-shaped pouch gives consumers a fun way to consume the snacks directly from the bag. The pouch is easy to open by pinching and pulling from the top, which extends the pack into a shape to make it easy for snacking and sharing (see video). The pack is intended for single serving and does not reseal.

The pack provides built-in headspace designed to add package support to protect product during shipping and handling. The geometric design also allows it to be packed in an interlocking pattern within a paperboard or corrugated shipper. In this application, a printed display shipper helps provide point-of-sale appeal.

According to ProAmpac, the E-Z SnackPak pouch does not incorporate traditional side seals, so it requires up to 25 percent less material than traditional snack packaging.

Sold in a 115 g size, the flat pouch measures 8.662 in. (220 mm) x 8.25 in. (209.6 mm). The extrusion-laminated structure is a flexo-printed 70 micron oriented polypropylene/70-micron metallized OPP, which provides both moisture and oxygen barrier that meet the company’s shelf-life requirements for this product. Material suppliers are considered confidential.

Package graphics were designed by PepsiCo Mexico Foods, which worked with ProAmpac and its suppliers to execute. In addition to the bag’s intriguing shape, the eye-catching graphics really pop. Both help to highlight and differentiate this package from the broad range of pillow pouches in this category. It’s a very distinctive package and the sophisticated “good luck” campaign graphics stand out in retail and nicely complement the Doritos family of products.

Arrows and the words “Abre Facil” printed in a yellow color from both sides of the predominantly black bag point to where the consumer opens the pack. Unlike many traditional snack packs, this feature makes opening especially easy. E-Z SnackPak provides a directional “U” cut in the top seal that directs opening of the pouch linearly down the side seals to the bottom of the pouch. This provides consistent and easy opening of the pouch as it converts into a unique serving tray.

Pack development

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