Antares Vision: Traceability System with Consumer Engagement Capabilities

TrackMyWay platform offers supply chain transparency through stakeholder communication, and customer engagement.

Antares Vision, a visual inspection systems, track & trace solutions, and smart data management provider, has introducedTrackMyWay,a track & trace platform that is designed to provide dialogue between various stakeholders throughout a product’s supply chain journey and lifecycle. This tech product aims to further protect and guarantee the transparency of production processes and distribution channels along with keeping consumers informed about the products they purchase, according to the company.

This traceability system is made to be suitable for industries with high-value products, including pharma, electronics, luxury market goods including jewellery and fashion, and premium foods and beverages.

TrackMyWay aims to provide assurance of safety and security to its customers as well as other benefits. The data shared and stored via TrackMyWay is meant to be detailed and make it an effective tool for managing recalls, overseeing product movement at a granular level as single units of sale which should minimize the economic impact caused by defective goods.

The company says the TrackMyWay platform opens the dialogue between all actors of the supply chain, creating value through information exchange. This connection is meant to guarantee the integrity of the information, enhancing the customer's experience through a verified purchase using a smartphone to scan the codes on the product’s package. The platform allows consumers to review certified information about the product origin, manufacturing process, and distribution chain.

TrackMyWay is also designed to help companies with high-value goods fight product diversion and counterfeiting. Additional benefits include in-depth product analytics, brand protection, and increased marketing engagement, says Antares Vision.

"We are convinced that the TrackMyWay platform can be an important competitive lever for companies that want to stand out in the market and, at the same time, a valuable defence instrument for their brands,” says Emidio Zorzella, CEO of Antares Vision. “Guaranteeing a product’s origin and supply chain journey is not only a valuable safety feature, but also a powerful tool that adds brand value."

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