Novo Nordisk’s Fight Against Ozempic Counterfeits

Investigations by the pharmaceutical giant into the proliferation of fake versions of its medicine highlight how drugmakers can be proactive, collaborate with authorities on tackling counterfeiting.

Injectables like Novo Nordisk's Ozempic run the risk of counterfeit relabeling.
Injectables like Novo Nordisk's Ozempic run the risk of counterfeit relabeling.

The diabetes drug Ozempic has been a hit for manufacturer Novo Nordisk. But its meteoric rise in popularity brings with it concerns for the patent holder due to emerging reports of patient harm and the widespread availability of counterfeit versions worldwide.

That’s why the Denmark-based drugmaker is taking a proactive approach, testing suspect products and collaborating with authorities to try to uncover the origin of the fake versions. A recent Reuters article discussed how Novo Nordisk's CEO, Lars Fruergaard Jorgensen, is addressing the situation through collaborative efforts with the U.S. Food and Drug Administration (FDA) and other authorities in numerous countries. "We cannot take action on our own,” he explained to Reuters.

Surging demand leads to counterfeit boom

Approved by the FDA in late 2017 as semaglutide for adults with type 2 diabetes, Ozempic, administered subcutaneously, has gained popularity in recent years for its reported weight-loss properties. However, with a surge in demand that is far outpacing supply, Novo Nordisk and global health authorities, including the FDA and the World Health Organization, have raised concerns about unregulated and counterfeit versions of the medicine in the marketplace.

Reuters and NBC News both reported that the anti-counterfeiting nonprofit Partnership for Safe Medicines, representing supply chain producers and distributors, has identified counterfeit versions of Ozempic in as many as 16 countries.

Patients in Belgium, Iraq, Serbia, and Switzerland were reportedly harmed in 2023 after taking fake versions of the drug. Novo Nordisk’s report to the FDA cited incidents where consumers experienced hypoglycemia after using suspected or confirmed counterfeit products, corroborating other reports of confirmed suspected cases in countries including Austria, Britain, Lebanon, and the U.S.

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