New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Bayer Spreads Cancer Awareness with Giant Inflatable Colon

Bayer and Colorectal Cancer Alliance have teamed up for a 50-event tour across the U.S. to spread cancer awareness.

Bayer's Giant Colon / Image: FiercePharma
Bayer's Giant Colon / Image: FiercePharma

One of the best ways to fight cancer is through education and awareness, and what better way to get people’s attention than with a gigantic inflatable colon? A recent FiercePharma article discussed Bayer’s new initiative to spread awareness of colorectal cancer with a 50-event tour across America. The German drugmaker has teamed up with Colorectal Cancer Alliance to host various events including 5k races and community fairs.

The Big Colon Tour is an effort “to take the focus off the discomfort many feel when talking to their doctors about their diagnosis,” according to Michael Sapienza, president of Colorectal Cancer Alliance. Increased awareness of colorectal cancer could translate to more sales for Bayer’s treatment, Stivarga.

Discover Our Content Hub
Access Healthcare Packaging's free educational content library!
Read More
Discover Our Content Hub
Test Your Supply Chain Smarts
Take Healthcare Packaging's supply chain quiz to prove your knowledge!
Read More
Test Your Supply Chain Smarts