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Package Design Adds Social Media Element to Blood Testing

Thriva markets blood tests and analysis online, using package design to make finger-prick tests easier and more convenient for U.K. consumers.

Thriva provides packaged kits, such as this one, that offer U.K. consumers a convenient, quick way to perform blood finger-prick tests at home.
Thriva provides packaged kits, such as this one, that offer U.K. consumers a convenient, quick way to perform blood finger-prick tests at home.

Thriva is a London-based company that offers blood tests and analysis for U.K. consumers, including everything from a “baseline” kit that tracks health risks to “one-off” tests for energy, thyroid function, testosterone, lifestyle and Vitamin B12.

The kits aim to make it easy, convenient and quick for anybody to find out what's actually happening inside their body. Kits can be ordered online and include everything needed to perform a blood finger-prick test at home. The company’s goal with the kits is to change what’s often viewed as a complicated and unsettling procedure into an accessible, intuitive and friendly service/experience through their packaging.

Packaging and design agency Burgopak provides Thriva with an eight-piece pack, which includes a mailer. While Burgopak provides the attractive package design, carton manufacturing is outsourced to a partner facility in Poland.

The carton itself measures 0.42 microns thick, with a weight of 275 g/m2. It is decorated via lithographic double-sided printing, in four-color CMYK, with an aqueous matte finish.

Burgopak points out the carton materials were designed to be strong enough to hold and protect the products inside during transportation. Inside the pack are plastic mailing cases for the return blood samples, which have to be sealed in a bag and sent to the lab for testing. These components are all provided by Thriva.

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LAST CHANCE TO SAVE! New Tech for Life Sciences at PACK EXPO Southeast