Ando, an anti-Alcohol Flush gummy, was created to counter the symptoms of Alcohol Flush, which include redness, itchiness, dizziness, and nausea, and affect over 15 milllion Americans. Recently launched in a standup pouch with a resealable zipper along the tearline, the pouch has a soft texture and matte finish.
The design’s aesthetic is meant to capture a joyful experience through a bright and fresh color palette, with logo styles and illustrations full of personality in a market typically dominated by monochromatic packaging, says Raylen Margono, co-founder of Ando. The anti-flush market is also mainly comprised of patches and pills that are not as easily accessible.
Margono sought packaging that would fulfill the functional requirements of a 30-gummy pack while maintaining affordability for his customers. About a dozen suppliers into its search, the company chose one based on its exceptional customer service, product offerings, and favorable unit economics. Ando found its contract packager (CP) through word of mouth from its supply chain partners. The gummies are shipped direct-to-consumer through the CP and formulation house, who handled packaging and shipping.
 | Top 3 Most Pressing Issues and Solutions as CPGs Move to Sustainable Packaging |
Margono says the packaging outcome exceeded the company’s expectations and met all its design criteria reflecting a fun and positive experience. Prior to product launch, Ando tested the packaging through focus groups to gather consumer feedback and implement necessary changes. 
