One of the world’s largest dairy companies, FrieslandCampina, recently selected Kezzler, a provider of serialization systems, to provide global traceability services for their top infant formula brand, Friso. Smart packaging system TrackEasy was launched in Hong Kong during August and is currently being rolled out in mainland China.
The project involves the application of unique, secure, and traceable identities to each product. By tracking the products from farmer to consumer, the system is meant to support confidence in Friso infant formula by eliminating concerns regarding fraudulent products in-market and enabling FrieslandCampina to engage with consumers directly.
