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Packaging critical for AeroShot Energy launch

Portability, dispensing, and graphics punch market air-based energy product, as discussed in this exclusive Q&A.

AeroShot on pink
AeroShot on pink

In September, AeroDesigns, Inc., announced its new air-based energy product. In this follow-up interview, Helene Rutledge, SVP technology, AeroDesigns, and
Eric Freedman, senior director of marketing, AeroDesigns, discuss the product and packaging.

Describe the product and packaging?

Invented by Harvard professor Dr. David Edwards, AeroShot Energy is a revolutionary new way to get your energy. It’s an air-based shot of energy delivering a unique blend of 100mg of caffeine—equivalent to a large cup of coffee plus B vitamins that starts working right away—anytime, anyplace.   AeroShot is easy and fun to use. Pull the cap to open, put the other end in your mouth, gently draw the powder into your mouth and swallow. Push closed. Each AeroShot delivers about four-to-eight draws. Use it all at once or save some for later.

We sell individual units at retail for $2.99, but online energy seekers can buy single-, 12-packs, or our Tera 36 pack. We have a subscription service available online that is called the AeroShot Renewable Energy program where users can receive up to five 16-packs per month sent to their door for a 27% savings. As a special, exclusive gift, we provide them the AeroChute dispenser.

The individual units are foil sealed to protect the product from humidity. These are digitally printed and punched so that they can be peggable at retail. 

At retail there is an 18-pack variety pack with six raspberry, six lime, and six green apple, but the lion’s share of our convenience-store partners like Circle K are displaying our 12-pack in a three-tier rack. For our drugstore partners, we offer a single tray of six units with a single facing to maximize our presence inline.

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LAST CHANCE TO SAVE! New Tech for Life Sciences at PACK EXPO Southeast