Scaling and rollout across states
Guy Rocourt, Chief Product Officer at Papa & Barkley, feels that as legacy brand it’s important that they have a role in rolling out the cannabis industry correctly. He noted at #CACannaBizCon that in some states—more on the east coast—cannabis is being looked at solely as a medical product, where it’s being turned into powder or only allowed in vape pens. Some see this as eschewing the original California cannabis culture, both the product form (flower), its potential effects and its history. Rocourt said, “It can’t be looked at strictly as a medical product. It’s a wellness product.”
