Big Data Takes IP Strategies from Reactive to Predictive

As counterfeiting methods become more sophisticated, the traditional approach of detection and enforcement is proving to be more trouble than it’s worth. But with the advent of Big Data, more interconnected systems and easier data sharing, brand protection in the field is transitioning from a reactive model to a predictive one. Discover how a data-centric approach is more cost-effective because it allocates resources more selectively.