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Sustainable cable tie provider EVLR International joined forces with Atlantic Packaging and its sustainability initiative, A New Earth Project, to introduce FibreStrap, their sustainable replacement for plastic zip ties, in North America.
“We’re very pleased to partner with Atlantic Packaging to bring FibreStrap to the North America market,” said Tobias Bergarp, co-founder and CEO of EVLR International AB, the creators of FibreStrap. “Along with their team at A New Earth Project, Atlantic’s senior leadership has shown a sincere interest in working with us since we were first introduced, and we’re excited to get started in this important market.”
FibreStrap is a patented sustainable paper cable tie, designed to easily replace current plastic solutions for bundling, securing, and attaching in any industry. FibreStrap is made from sustainable forest products, reduces carbon emissions and water usage by more than 80%, and has the performance characteristics required by the most demanding applications.
“We are always on the lookout for innovative products and materials that allow us to help our customers transition to more sustainable packaging practices,” said Wes Carter, president of Atlantic Packaging and founder of A New Earth Project. “We have existing customers who use a lot of cable ties, and we know that they are already interested. We think that including FibreStrap in our New Earth Approved catalog for anyone in the US to order online is also going to be a met with a lot of interest and enthusiasm.”
Use cases for FibreStrap span a myriad of industries. At the recent World Wake Association wakeboarding event in Portugal, FibreStrap was used instead of plastic zip ties to secure sponsor signage throughout the venue. “The ease of assembly and disassembly was remarkable, further accentuated by the potential for reuse. FibreStrap not only met but exceeded our sustainability benchmarks, and we're eager to incorporate it in our future events!” said event organizers.
Atlantic is thrilled to announce that the U.S. Board Riders Clubs is its first customer in the U.S.
“We’re so stoked on FibreStrap to replace plastic zip ties at our US Board Riders National Championship this May,” said Darren Brillhart, USBRC’s commissioner. “This is such a great development and I think we all feel a lot better with this solution in hand.”
