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After granting support to the exhibition, PMMI (The Association for Packaging and Processing Technologies) has now entered into a joint venture agreement with Ipack-Ima Spa.
The organizational commitment ensured by PMMI combined with the support of premier international partners UNIDO (United Nations Industrial Development Organization), EAC (East African Community) and the Ministry of Industrialization and Enterprise Development of Kenya makes East Afripack the only landmark exhibition in the area.
This gives increased momentum to the organization of East Afripack, scheduled for September 9th to 12th in Nairobi, Kenya. Ipack-Ima, will now enjoy the support, skill and expertise of PMMI – a trade association representing over 600 packaging and processing machinery, materials, components and containers suppliers and the organizer of the PACKEXPO trade shows.
As the groundbreaking exhibition in the area, this joint venture increases visibility and makes East Afripack attractive to the international public.
“The hands-on commitment assumed by PMMI by upgrading support into this joint venture is something we are very excited about – says Ipack-Ima Spa CEO Guido Corbella. This agreement is going to further reinforce the sharing of strategies and goals with PMMI. It will be a crucial contribution to the growth of East Afripack and its establishment as the landmark exhibition in the East Africa market".
Combined, the EAC nations have a real GDP of more than $43 billion, and East Africa’s middle class has more than tripled over the last three decades. East Afripack will help Africa strengthen its growth and compete globally.
“We’re very excited about this new venture with Ipack-Ima - says Charles D. Yuska, president & CEO, PMMI -. We’re entering East Africa at a time when the economic landscape is changing and seeing new growth areas".
According to market research Ipack-Ima commissioned from UNIDO, Africa shows a strong and urgent propensity to invest in technology to face enormous competition for their products and needs skilled labor capable of implementing international standards. East Afripack will provide leaders in consumer goods and packaging, processing and converting machinery a chance to convene and take their industries into a new era.
