Sproxil, a leading provider of world-class brand protection for emerging markets, is proud to announce that CEO Dr. Ashifi Gogo was honored today in a White House Ceremony for Immigrant Innovators “Champions of Change.” According to the White House press release, the Champions event “highlights immigrant innovators and entrepreneurs – the best and brightest from around the world who are helping create American jobs, grow our economy, and make our nation more competitive.”
Based on Dr. Gogo’s innovation, Sproxil’s Mobile Product AuthenticationTM (MPATM) solution allows consumers to verify products are genuine by using a mobile phone and a free (SMS) text message. While the solution can be used for any tangible product, MPA solution’s first application is addressing the need to combat counterfeit medication.
Upon purchasing medication, consumers scratch a label revealing a one-time use code, then text the code to a secure number provided on the package. As part of the MPA technology, the text message is processed to determine the drug’s genuineness. Within seconds, the end user is notified, via text, of the result. Alternatively, consumers can call a consumer support desk to get results in their local language.
The solution is deployed in developing regions of Africa and Asia; it is offered in Nigeria, India, Kenya (serving East Africa), and Ghana (serving West Africa).
As of March 2013, over 3.8 million products had been verified using the MPA Solution. Sproxil has won awards from the Clinton Global Initiative and IEEE, amongst others. Most recently, the company was ranked #1 in health care and #7 overall in Fast Company® Magazine’s World’s 50 Most Innovative Companies and was honored with the U.S. Department of Commerce “Patents for Humanity” Award.