Packaging artwork often receives attention later than it should in the creative process, which has brought on many issues that have proven costly in both time and money. A new book written by two former GlaxoSmithKline design and artwork managers describes the key capabilities required to deliver right-the-first-time packaging artwork. "Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities" is now available in IoPP's online bookstore.
Stephen McIndoe and Andrew Love write from the perspective of pharmaceutical and other healthcare companies, but their 200-page book is packed with insights and suggestions that are relevant to anyone who needs to implement sustainable packaging and labeling artwork practices as part of their company's business strategy-especially when regulatory considerations and changing global marketplaces enter the mix.
Also, check out these recent additions to the IoPP bookstore and broaden your knowledge of packaging:
• Creating Value Through Packaging: Unlocking a New Business and Management Strategy, by Jim Peters, Brian Higgins and Michael Richmond.
• Chemical Packaging Guidelines, Fourth Edition, compiled by IoPP's Chemical Packaging Committee.
• Pharmaceutical Packaging Handbook, by Edward Bauer.
In case you missed it, be sure to look at another recent addition that has become one of our best-sellers, Environmental Packaging Guidelines.
Member discounts and special offers are available throughout the bookstore. To browse and place your order, go to www.iopp.org/bookstore.
