Theodent's rich brown and copper-colored box and tube (which recently garnered the cover of Tube News magazine) caught the eyes of the distinguished international design panel that scrutinized 6,823 product entries from 43 countries. Theodent's packaging was inspired by the company's proprietary chocolate extract, Rennou, which is the active ingredient in the revolutionary fluoride-free toothpaste that launched earlier this year in 171 Whole Foods Markets nationwide.
This is the first time that a toothpaste has been awarded the prestigious Red Dot for product design and innovative concept. This is particularly befitting since the company claims there has been "little to no innovation in oral care in over a century since the advent of fluoride."
Theodent executives head to Berlin, Germany on October 24th to personally accept the Red Dot from Dr. Peter Zec, award founder. Theodent will also celebrate the coveted win at the 2012 Red Dot design awards gala. In addition, Theodent will receive a two-page spread in the Red Dot "International Yearbook of Communication Design 2012/2013" (the official winners exhibition book), and will be prominently featured in the Red Dot museum of international design in Shanghai. "We are truly humbled and honored that the international jury took note of Theodent's unique tube design and packaging. We spent two years in the product and prototype development phase and that clearly paid off," stated Theodent President and CEO Arman Sadeghpour, PhD.
Dr. Sadeghpour and his design team were intimately involved in Theodent's distinctive look, which evokes the luxurious look of the world's most beloved food, chocolate. With this award, Theodent joins the industrial design ranks of Apple, Mercedes-Benz, Flos, Audi, Droog, BMW, and B&B Italia to name just a few.
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