Name Change Consolidates Chesapeake's Global Brand

Chesapeake, one of the world's leading packaging manufacturers, has re-branded its USbased Cortegra operations under the Chesapeake banner.

Pharmaceutical and Healthcare packaging specialist, Cortegra, became part of Chesapeake in September 2011 and this latest initiative consolidates the company's businesses under one name. At the same time, it also emphasises the company's common values, unified customer focus and extensive production capabilities.

“The change in corporate identity will help support our drive for further growth and development. It will simplify business for current and future customers, for whom the company's broad range of capabilities and products will now be more visible. Chesapeake has benefited from high levels of investment in recent years and we have long-term plans for development that will further enhance service levels and extend our geographical reach.” said Mike Cheetham, Chesapeake's Chief Executive Officer.

The re-branding exercise will be complete by January 2012, when the facilities in New Jersey and Indiana will officially begin trading under the Chesapeake name.

Jim Struhar, General Manager at the former Cortegra businesses, said, “Cortegra has quickly become an integral part of Chesapeake's pharmaceutical and healthcare packaging network. Feedback from our customers has been extremely positive and this move will further align our facilities with Chesapeake's international network of over 20 sites dedicated to this market sector. More importantly, it will streamline our customer interface, making it easier to conduct business across the group. As well as greater geographical coverage, we can now offer a broader range of products and services to our clients.”
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