Strong Exhibit Space Demand for Medica and Compamed 2011

The global market for medical technology and medical devices has endured the economic and financial crisis well and is now enjoying steady growth, with a current volume of about 300 billion.

These positive market conditions are reflected in the exhibitor registrations for MEDICA 2011, International Trade Fair with Congress - World Forum for Medicine (to be held from November 16 - 19, 2011 in Düsseldorf, Germany). To date, around 4,500 exhibitors have booked about 1.2 million square feet of space at the world's largest medical trade fair, representing a further annual increase.

The fact that two thirds of the exhibitors are from countries other than Germany and that over 60 countries will be represented at MEDICA 2011 is a clear sign of the intense international competition in the market. “The market is characterized by a lively exchange of goods. More than half of the medical devices, products and instruments produced worldwide are made for export”, explained Joachim Schäfer, Managing Director of Messe Düsseldorf.

The internationality of the about 600 exhibitors at COMPAMED 2011, International Trade Fair - High tech solutions for medical technology (to be staged from November 16 - 18, 2011), is also very high.

Together, MEDICA and COMPAMED 2011 will once again occupy all 19 halls of the Düsseldorf fairgrounds. This unique combination will reflect the entire process chain and the full range of medical products, devices and instruments.

Key exhibit categories at MEDICA 2011 will include electromedicine/medical technology, laboratory technology/diagnostics, physiotherapy/orthopaedic technology, medical products (devices and consumables) as well as information and communication technology, medical furniture and furnishings. The link between technical applications, instruments and products and their application in the field of diagnosis and therapy will be established by the combination of the exhibits at the trade fair, its integrated themed areas and forums such as MEDICA MEDIA (telemedicine/medical IT in Hall 15), MEDICA VISION (the innovation forum for the research institutes in Hall 3) and MEDICA PHYSIO (a presentation of physiotherapeutic applications in Hall 4).

New program highlight: MEDICA WOUND CARE FORUM

A new event in MEDICA's ancillary program this year will be the MEDICA WOUND CARE FORUM in Hall 6, organized in cooperation with the German Institute for Wound Healing (DIW). On each day of the trade fair, this forum will provide information about current trends and new approaches for chronic wounds treatment.

The MEDICA TECH FORUM, which was launched in 2010, will continue this year in Hall 11. This forum will focus on innovations in medical technology and initial experiences with them in medical use. The topics covered by the seminars at MEDICA 2011 will include new products and current trends in the areas of intensive care, disaster and emergency medicine and computer assisted surgery. The partners for this forum include the German Army and the German Society for Computer and Robotic Assisted Surgery (CURAC) as well as the industrial associations SPECTARIS and ZVEI.

The MEDICA Congress with several thousand visitors, 600 renowned speakers and some 200 seminars and courses each year, is Germany's largest interdisciplinary advanced training forum. Key focus areas this year will include oncology, cardiology and age-related diseases as well as practical and advanced training courses on subjects such as sonography, emergency medicine and endoscopy.

EUROPEAN HOSPITAL CONFERENCE for key decision-makers

MEDICA 2011 will also host the 34th German Hospital Conference, the largest communication platform for German hospital managers. This conference will deal with various political, medical and economic issues in hospital care, ranging from new billing systems and the optimization of patient care to various organizational topics.

The 1st EUROPEAN HOSPITAL CONFERENCE will be geared towards top decision-makers from hospitals in Europe and the program content will be coordinated by the European Hospital and Healthcare Federation (HOPE), the European Association of Hospital Managers (EAHM) and the European Association of Senior Hospital Physicians (AEMH). Topics of this conference will be current aspects of European healthcare policy as well as the impact of the European Patients' Rights Directive on clinics within the European Union. The conference language will be English.

In addition to the regular features of the MEDICA ancillary program there will also be innovative projects presented by cooperation partners, including the special show Wearable Technologies by Navispace AG (Hall 15) presenting comfortable wearable medical devices for remote patient monitoring and the Wireless Health Pavilion, organized in conjunction with CTIA - The Wireless Association, featuring mobile products, applications and network management solutions for the health care market (also in Hall 15).

Another special project will be “Live View”, a joint event organized by Messe Düsseldorf and the “decision-maker factory” (Entscheiderfabrik), which will focus on the key topics of medical IT. Here, hospitals and their software partners will present easily comprehensible solutions for specific IT problems in everyday hospital life to decision-makers from other hospitals.

New eTicket system

New this year will be eTickets, available online at reduced prices starting in August. These tickets can be printed at home and will be converted into badges at the turnstiles on show site. These tickets also allow free use of all public transportation on all days of the trade fairs within the Rhein-Ruhr (VRR) and Rhein-Sieg (VRS) transportation networks.

MEDICA and COMPAMED websites and app

Comprehensive information about MEDICA and COMPAMED 2011, the exhibitors and their products can be accessed on the bilingual Internet portals by clicking here and here. The exhibitor and product databases for both trade shows will be available online starting in August 2011.

The Messe Düsseldorf app for the iPhone, iPad and iPod touch is the ideal solution for mobile internet access. With this app, attendees can prepare for their visit long before they arrive at MEDICA and COMPAMED, but it is at the trade fairs onsite that this mobile service is the most helpful. With easy touch screen control, visitors can jump from one hall to another on the interactive map of the trade fair center and zoom to individual booths to get all the information about each exhibitor and the products offered. The app is available free of charge from the Apple iTunes Store, with special versions optimized for the different screen sizes of the iPhone, iPod touch and the iPad. Alternatively, the platform-independent online presence can be accessed with the browser on any smart phone by clicking here and here.

For further information on visiting or exhibiting at MEDICA or COMPAMED 2011, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter.
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