MWV Leverages New MWV Exchange Open Innovation Portal in its Packaging Development Process

MeadWestvaco Corp. announced today its new web-based Open Innovation portal, MWV Exchange.

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Powered by inno360™, the new portal will enable MWV to connect directly with customers, suppliers and partners on creating innovative and highly customized consumer packaging solutions. This open innovation platform will strengthen and accelerate MWV’s ‘concept to commercialization’ process and enhance the company’s ability to bring differentiated packaging solutions to the marketplace.

“The MWV Exchange portal will help further strengthen our competitive advantage by expanding our reach to capture and generate novel ideas and new technical solutions to challenging problems,” said Alex Cedeno, vice president of Global Innovation for MWV. “This will allow us to enhance our value added packaging solutions and develop deeper relationships with customers, partners and suppliers.”

Through the new portal, MWV sees potential for idea generation to support innovation needs throughout all of the markets it serves. MWV Exchange will provide an opportunity to collaborate openly on technical challenges in areas of focus, such as sustainability, materials science and substrate development.

“Companies today are looking to connect more seamlessly with key suppliers and partners to innovate together,” said Glenn Wienkoop, CEO of inno360. “Open Innovation has long been used in the Business-to-Consumer relationship, but Business-to-Business companies have been slower to employ Open Innovation. Global packaging leader MWV in conjunction with inno360 are breaking new ground among traditional supplier relationships, and bringing their innovative approach to developing valued packaging solutions to a new level.”
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