A James Street Associates media relations campaign for logistics provider Kenco won the Compass Award from the Transportation Marketing and Sales Assn. (TMSA).
The award was given at the TMSA annual conference on June 6, 2016 in St. Petersburg, Florida.
"The goal of the Compass Awards Program is to raise the standard of marketing innovation and sales performance in the transportation and logistics industry," says Elena Izakson, the 2016 chairperson of TMSA Recognition Committee. "This is a coveted awards program that plays a meaningful role in recognizing the best in our industry's marketing and sales disciplines."
The media relations campaign highlighted Kenco’s expertise and accomplishments in the logistics industry. The 12-month campaign resulted in published articles, quotes, and news briefs—154 media placements in all, including more than two-dozen prominent articles in leading logistics publications.
“Our participation in the Compass Award Program was more than an opportunity for recognition,” says Bill Fahrenwald, Executive Director, James Street Associates. “The award entry process is designed to focus entrants on producing measureable and meaningful results. We use this model to deliver on the ultimate goals of our clients.”
TMSA provides knowledge, connections, recognition, and solutions to marketing, sales, and communications professionals in the transportation and logistics industries. Member companies include motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, media and suppliers, and account for more than $300 billion in revenue each year.