These innovations demonstrate the packaging industry's commitment to enhancing consumer experience while addressing inclusivity concerns.
Learn more about ThePackHub's Innovation Zone here.
Heinz introduces one-liter squeeze bottle designed for foodservice precision
Heinz has introduced a 1-litre (33.8 fl oz) “Chef’s Bottle” developed specifically for use in the catering and foodservice sector. The packaging innovation focuses on improving operational efficiency in professional kitchen environments, where speed, durability, and dosing accuracy are key requirements. The bottle has been engineered to support precise dispensing, enabling chefs to control portion sizes more effectively during high-pressure service periods. Its design prioritizes ease of handling, allowing for rapid use with minimal effort, which may help streamline workflow in busy kitchens. The structure of the bottle is described as robust and resistant, indicating suitability for repeated and intensive handling typical of catering settings. The format also reflects a shift towards larger-volume packaging tailored to professional users, as opposed to standard consumer sizes, potentially reducing the frequency of replacement and associated handling time. The overall design integrates functional ergonomics with controlled dispensing mechanisms, aligning with the operational demands of commercial kitchens.
The multi-pack features an extended illustrated design covering the entire outer case, incorporating characters from the Godzilla franchise.ThePackHub
Pabst Blue Ribbon's large-format multipack beer case with collectible artwork
Pabst Blue Ribbon, a beer brand headquartered in San Antonio, United States, has introduced a limited-edition large-format multipack containing 99 aluminum cans of beer packaged within an oversized corrugated case designed to function as both transport packaging and a visual retail display. The multipack features an extended illustrated design covering the entire outer case, incorporating characters from the Godzilla franchise. The artwork was created by an illustrator and forms a panoramic graphic that wraps around the full packaging structure. The case contains 99 individual cans of beer arranged in a single large pack format, which significantly exceeds typical retail multipack sizes. This format is designed to deliver a highly visible retail presence due to its scale and graphic design, while also functioning as a bulk distribution package for large gatherings or events. The printed case structure allows the packaging to operate as a promotional and collectible item as well as a secondary packaging format. The large surface area of the corrugated packaging provides space for extended artwork, enabling a continuous illustration that spans multiple panels of the pack. Corrugated board is commonly used for beverage multipack distribution due to its structural strength, stackability, and compatibility with high-volume printing processes.
The updated bottle features a modified silhouette and additional design elements intended to enhance shelf visibility and brand recognitionThePackHub
Campari Group redesigns glass bottle with textured shoulder and serving guidance
Campari Group, a beverage company headquartered in Milan, Italy, has introduced a redesigned bottle for its Aperol aperitif brand as part of an effort to update the product’s visual identity across hospitality and retail environments. Aperol, originally created in 1919 by the Barbieri brothers in Italy, is widely associated with the Aperol Spritz cocktail and has become a prominent product in the global aperitif category. The updated bottle features a modified silhouette and additional design elements intended to enhance shelf visibility and brand recognition. The new bottle includes rippled glass detailing around the shoulder area, which adds texture to the glass structure while contributing to a more distinctive visual profile. The bottle also features a refined shape intended to modernize the overall appearance while maintaining recognizable design cues associated with the brand. The front of the packaging now incorporates a smaller label, which exposes more of the colored glass and allows the product’s distinctive orange liquid to remain visually prominent. On the reverse side, the bottle includes a transparent label that provides serving guidance for preparing an Aperol Spritz cocktail, reflecting the brand’s association with this drink format. An embossed monogram referencing the Barbieri brothers has also been integrated into the bottle design as a heritage element linked to the brand’s origins.
Learn more about ThePackHub's Innovation Zone here.
