Nestlé Launches Paper Overwrap for KitKat, Blossom Hill's Fiber-based Tray Solution, and MM Board & Paper Switches to Paper Blister for Toilet Cleaner

The design includes a custom die-cut window to enhance product visibility and shelf appeal, with full-surface branding capabilities that support on-pack communication and consumer engagement.ThePackHub Blossom Hill introduces fiber-based, linerless tray for fresh apricot packaging 

Blossom Hill, based in Parlier, California, USA, has launched a fiber-based, linerless tray solution for apricot packaging, replacing conventional plastic clamshells and backing paper with a fully recyclable and PFAS-free format. The tray, branded as TrayCycle, was developed by Paper, Pulp & Film and printed by Superior Litho, and is designed to combine environmental performance with retail functionality. The packaging targets fresh produce, prepared meals, and foodservice applications. A key component of the system is a linerless lid developed by Reflex Group, which reduces material usage by eliminating the need for backing paper and contributes to production efficiency. The design includes a custom die-cut window to enhance product visibility and shelf appeal, with full-surface branding capabilities that support on-pack communication and consumer engagement. The tray format has already launched in major retail stores across the US and Canada during California’s apricot season, positioning itself as a viable alternative to plastic-based produce packaging. 

 A key element of the updated design is the use of Topcolor Barrier Aroma, a barrier coating technology that allows the cardboard to retain fragrance without requiring plastic laminates or films.ThePackHubMM Board & Paper uses barrier board to replace plastic blister for toilet cleaner 

MM Board & Paper, based in Frohnleiten, Austria, has replaced the conventional blister packaging for Blue Star Kraft Active toilet cleaning tabs with a fully recyclable, plastic-free solution made entirely from paper-based materials. The previous pack design featured a plastic hood and cardboard backing, commonly used in blister formats. This has now been substituted with a mono-material board pack constructed from recycled paperboard, improving both recyclability and disposal processes. A key element of the updated design is the use of Topcolor Barrier Aroma, a barrier coating technology that allows the cardboard to retain fragrance without requiring plastic laminates or films. This barrier ensures that scent release is controlled and limited to the point of use, avoiding premature dispersion during transport or on retail shelves, thereby preserving product freshness and reducing unnecessary sensory exposure. The new pack structure meets functional needs while contributing to plastic reduction goals and the use of secondary fibre materials supports resource conservation.

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