Wheelhouse Contract Packaging asserts that the right tools and certifications open opportunities for growth.
Jun 20, 2024
Wheelhouse Contract Packaging (Wheelhouse) is a family of secondary contract packaging (co-packing) companies strategically placed across the United States. Each location offers a wide range of capabilities, from flow wrapping, labeling, and kitting, to fulfillment, promotion and variety packs, shrink banding, and more. The company will also provide on-site embedded teams when necessary.
The Wheelhouse family has been in business for more than 30 years and has experienced a fast growth rate, with 95% of its revenue coming consistently from returning customers.
The company believes a significant contributor to this success is its ability to be in synch both on a local and national level. Whether it be through common goals, decision-making, compensation, and communication, a company and its teams must be on the same page, even across facilities. Some of Wheelhouse’s strategies to achieve such unity are to maintain Safe Quality Food (SQF) excellence and utilize robust and flexible digital tools.
SQF is a food safety standard recognized by GFSI (Global Food Safety Initiative), which once set the company apart from its fellow contract service providers and is now considered standard among best practices. Each Wheelhouse facility has received an SQF score of 95 and higher each year. The company asserts that maintaining SQF excellence provides benefits beyond safety and reputation.
To keep operations seamless across the Wheelhouse family, this co-packing enterprise also utilizes key systems to manage time-sensitive details that are critical within the industry and provide quality training to employees at all of its facilities. These systems are Nulogy, Alchemy, and a system built in-house called Wheelhouse Agile Time Tracking Application (WHATTA).
CONTRACT Manufacturing + Packaging (CM+P) met with the following leaders from South Atlantic Packaging, a member of the Wheelhouse family: Julian Bossong, chief executive officer, Pat Grantham, chief sales officer, and Robert Fix, chief operating officer.
Pat GranthamCM+P: Has SQF excellence helped you land contracts, including long-term contracts?
Grantham: It absolutely has. We have seen a lot of growth in food and beverage, at probably five to six new customers each year, across our locations. Brands and retailers are recognizing those companies that are SQF certified. It has become a requirement now, especially at Costco, Walmart, and the grocery industry as a whole. We've seen a lot of growth doing pallets, variety packs, and seasonal promotional displays.
CM+P: Can you explain how SQF can also be a great starting point for more complex non-food related projects, such as cosmetics and pharma, providing them a great foundation?
Fix: SQF certification shows that we have the discipline and processes to provide a high-quality service to a customer. And as it's become an industry recognized standard, it provides a comfort level to the customer from the very beginning.
We have the systems and processes in place for the very complex, detailed, and quality related projects. Integrating one of those projects can be easily done. A project that is not as complicated flows seamlessly through the processes. This gives us a lot of versatility and agility.
Robert FixCM+P: Can you expound on how SQF and industry best practices help you deliver quickly and efficiently?
Grantham: We're able to execute promotional programs in numerous locations so our customers can develop an East Coast and West Coast strategy for promotional displays. And we have the latitude and agility to implement in all those locations simultaneously.
Fix: As we can launch from multiple locations simultaneously, we can reduce shipping costs, and provide a consistent delivery. It’s a more resilient solution for the brand.
CM+P: How have Nulogy and Alchemy kept your operations seamless? How have they helped you manage time sensitive details?
Bossong: Nulogy is the leading software solution for contract packaging in track and trace. It has great inventory and production detail capabilities, all in real time. We've been using Nulogy since 2015. And it has worked very well for us as part of our quality solution.
Alchemy is a repository of best practices and a training tool for us. We have more than 20 years of contract packaging experience bottled up into digestible training sessions for our line leaders and our quality technicians. We can continue to add to it as we roll out GMPs or any improvements. It consists of both third party training and inhouse training created from our own content.
With these trainings, we can confidently say, “Yes, our people have gone through the right training, know how to run their lines, and manage quality effectively.”
Julian BossongCM+P: Tell me more about WHATTA?
Bossong: For a company like us, labor management is really important, which includes tracking all of your people, where they are, and what they're doing every single day, for every single project. When you're managing more than 15 staffing agencies, that can be cumbersome.
We spent one to three years looking for the right solution and ultimately decided to build it ourselves. So, we built an application in-house that allows us to track all of our people and all of our projects.
In concert with Nulogy, it helps us manage our margins, as well as audit and reconcile our staffing firms and associated data. In the bigger picture, WHATTA is a database of record that allows us to look at real time detail as well as trends. We use it for trend analysis of customers, projects, industries, line leaders, and days of the week that need to be optimized, etc. We're continuing to roll out WHATTA to other to all of our sites.
CM+P: Would you suggest other contract manufacturers and packagers try to build a similar platform in-house?
Bossong: I can't make a definitive recommendation, but it has been very helpful for us. It's important with any kind of software development project that you manage it very tightly. It needs to be finished on time and on budget, and we've largely done that. But it did require a lot of time and attention.
What else should our readers know about Nulogy, Alchemy, and WHATTA?
Bossong: I would emphasize that those are our tools. It's important to optimize culture, the kicking off of projects, and the management of day-to-day labor. That is what differentiates the best-in-class co-packers against those who are not as forward-thinking or not as successful.
FDA warning letters surge - is your team prepared?
New guide reveals expert strategies to prevent regulatory issues and respond effectively to FDA enforcement actions in pharmaceutical and medical device manufacturing.
Researched List: Blister Machines for Life Sciences
Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.