As the first alkaline ionized bottled water in Europe, the U.K.’s ACTIPH Water brand differentiates itself among a sea of hydrating competitors with an electrolyte- and mineral-rich formula and ionization process that optimizes the water for athletes and active lifestyles. Starting with Shropshire spring water, ACTIPH Water applies a process of purification, ionization, and the addition of electrolytes achieving a pH level of 9.0 or higher. This optimizes the hydration process for athletes and on-the-go consumers with busy lifestyles; all of whom have a constant need to hydrate, and many of whom don’t get the recommended amount of water in a day.
This active consumer led Jamie Douglas-Hamilton, founder of ACTIPH Water, to consider an often-neglected element of a water bottle: the cap and closure. He selected Aptar’s new Rocket closure as the right one for his application and his athletic and active consumer base.
“ACTIPH Water is unlike any other water available because of the unique way we produce it and its high alkaline level,” Douglas-Hamilton says. “It made perfect sense to partner with Aptar, who is leading the way in safety standards and sustainable solutions, to offer a sports cap that is cohesive with the ACTIPH brand and promises of an overall premium experience.”
Aptar says that the Rocket closure redefines beverage packaging safety standards by offering a unique, highly visible, and non-detachable tamper evidence system to the market. The sports cap complies with upcoming sustainability regulations, including the Single Use Plastics (SUP) directive proposal in Europe.
In addition to its visible safety, Rocket offers a “no-dust,” double wall lid design that protects the drinking area from external contaminants. A large finger recess and audible closing “click” makes opening and closing Rocket easy and reassuring for consumers. Rocket’s hinge technology offers a wide opening angle, ensuring the elimination of a lid spring-back effect. Furthermore, Rocket was designed to adhere to child safety standards (BSDA).
To meet upcoming sustainability standards, the closure is tethered to the neck of the bottle. This system ensures the closure and bottle remain connected through its lifecycle, and therefore, increases the likelihood of the closure being collected and sent through the recycling stream with the bottle.
“Our goal was to develop a cap that meets consumers’ expectations of safety and drinking experience, while also addressing the increasing demand for companies to offer solutions that include sustainable packaging,” says David Haig, Aptar’s sales director, EMEA. “Partnering with ACTIPH Water to combine the Rocket sports cap with its brand speaks to the innovative nature of both companies, where ACTIPH wants to match the overall consumer experience with the quality of its water.” -PW