The Montreal-based team behind the brand wanted the unique Aupale experience to start with a one-of-kind package, so they partnered with Berlin Packaging’s in-house design division, Studio One Eleven, to create a glass bottle as distinguished as the product itself.
Studio One Eleven’s industrial designers brought the brand team’s vision to life, commissioning an artist to hand-sculpt icy rocks that are inspired by the hidden glacier from which Aupale sources its water. The sculpted pattern perfectly catches the light to evoke a beautiful Canadian winter. It was carefully optimized for manufacturability, without losing a powerful design that nicely complements the opalescent bottle’s classic silhouette, graceful curves, and simple embossed branding. A screw top closure tops the eye-catching bottle.
Go here to see what Absolute vodka is doing with a glass bottle to encourage inclusivity.
According to Aupale co-owner, Matthew Terriaca, "The brand has taken off quicker than we expected. We reached almost double our forecasted sales for Q4 2020, and we've already expanded beyond Canada into the U.S. and EU. We're getting great feedback from customers who love the elegant and premium bottle, along with the great tasting product inside! The package is also excellent for the hospitality industry because it's easy to grip and pour. The design really has the best of both worlds - functionality and aesthetics."
