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Coca-Cola Transitions Brands to 100% rPET, Unveils New ‘Sip-Size’ Bottle

Among the innovations rolling out through July 2021 are new 100% rPET bottles, a new 13.2-oz bottle size, enhanced on-pack recycling messaging, and a new aluminum bottle for water.

R Pet Portfolio

Producing more than a fifth of the world’s PET bottle output of 500 billion bottles per year, The Coca-Cola Company has a significant stake in advancing the sustainability of single-serve plastic packaging. Not only are consumers looking to global Consumer Packaged Goods companies to make more eco-friendly packaging to reduce plastic pollution, but proposed legislation in a number of U.S. states will also likely demand such innovation in the near future.

In its ongoing efforts to tackle plastic waste, which the company says is “one of the globe’s largest environmental concerns,” Coca-Cola has announced it has begun transitioning a selection of plastic bottles across its U.S. beverage portfolio to 100% recycled PET, or rPET, excluding the cap and label. As part of this transition, the company will also be launching a new bottle size, switching from green to clear plastic for Sprite, and moving away from bioplastics for its Dasani brand.

Through the use of internal company tools and analysis, Coca-Cola says it has determined these innovations will reduce the use of new plastic by more than 20% compared to 2018—a 10,000-metric-ton reduction in greenhouse gas emissions annually, or the equivalent of taking 2,120 cars off the road for one year. 


See: Coca-Cola to use 100% rPET bottles for water and tea in Western Europe


Brands making their debut in 100% rPET—beginning this month and rolling out through summer 2021—include all Coca-Cola Trademark varieties (Coke, Coke Zero Sugar, and Diet Coke), as well as Fanta, Sprite, Dasani, and smartwater. Of particular interest, the first 100% rPET bottle to be launched is a new, never-before-seen 13.2-oz “sip-size” bottle for the Coca-Cola Trademark brands, Sprite, and Fanta. Says Coca-Cola, the conveniently sized, sippable bottle was introduced to make sustainable innovations accessible to all.

Coke R Pet 13 2ozAlso included in the launch is a 20-oz 100% rPET bottle for Coca-Cola Trademark brands, Dasani water, and smartwater, as well as a 20-oz bottle for Dasani made from 30% rPET, and a new 18-oz aluminum bottle for smartwater.

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