Marketing itself as being “waste-free, water-free, toxin-free, trash-free, and slavery-free,” LOLI Beauty, or Living Organic Loving Ingredients, has left no stone unturned when it comes to building a sustainable brand. New York City-based LOLI describes itself as the world’s first zero-waste superfood skincare brand and was launched in 2018 with a mission to “stir up a clean + conscious change.” From ingredient sourcing to production to packaging and shipping, LOLI has diligently selected those strategies that will result in the least impact to people and the planet.
LOLI’s line of direct-to-consumer skin, hair, and body care products includes serums, balms, pastes, masks, elixirs, oils, and other items that use organic, wild-harvested ingredients that are raw, non-GMO, and upcycled from food for zero waste.
