First NSF Approved Edible Ink Printer

Baking Betty’s, located in Minnesota’s Mall of America, utilized Primera Technology’s Eddie,™ The Edible Ink Printer to meet high demand for personalized cookies.

Primera Technology’s Eddie,™ The Edible Ink Printer
Primera Technology’s Eddie,™ The Edible Ink Printer

Eddie,™ The Edible Ink Printer from Primera, prints full-color logos, photographs and text directly onto the surface of cookies, lollipops, macaroons, white chocolate toppers, and other confections. Holding up to twelve 3.5” (90mm) cookies on a circulating tray, each cookie is automatically drawn into the printer one at a time. The printer then prints directly onto the surface of the item, rotates, and feeds and prints the next cookie.

According to Baking Betty’s founder Emily Osterberg, the company was receiving a high volume of requests for custom logo cookies, and custom images on cookies. Prior to purchasing the Eddie™, Baking Betty’s was using edible frosting sheets that had to be printed individually and peeled off one by one.

Osterberg said that after researching and trying different products to find the best solution, they decided on the Primera Technology printer. “With the Eddie” said Osterberg, “it just is a better-quality product, it saves us a ton of time because you're actually printing right to the cookie. The turnaround time to package, it's huge for us. It's very important that it's a stainless steel, food grade printer. It's very easy to use so you can just pop the cookies right onto the Eddie,™  and take them off. It's easy to clean, and it's just a very seamless process…you would never be able to tell that this is printed with edible ink on a cookie.”


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