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Sugarcane and Corn: ‘Ingredients Matter’ in New Deodorant Packaging

Vegan, cruelty-free deodorant from Each & Every introduces primary packaging made from sugarcane-based plastic and a corn-based bioplastic shipping envelope.

Each and Every bioplastic container
Each & Every has rolled out a 2.5-oz deodorant tube made from bioplastic and a special black colorant that the company says can be detected by infrared scanners for recycling.

For vegan and cruelty-free brand Each & Every, whose tagline is “Ingredients Matter,” what does and does not go into its packaging is just as important as what is or is not used for its products. The company, formed in 2017 by two beauty industry professionals frustrated by the lack of high-quality natural deodorant options, offers deodorants and rollerball fragrances that have no aluminum, parabens, synthetic fragrances, or baking soda, and are gluten free, cruelty free, vegan, and EWG (Environmental Working Group) Verified™. Equally nature-based, beginning April 1, packaging for the brand’s deodorants is now petroleum based-plastic free, instead using plastic made from sugarcane.

Read related stories on bioplastics from Packaging World magazine:

Dairy is First in South Africa to Use Bio-Based Closure

New Materials, Market Pressures to Drive the Global Growth of Bioplastics

Natural Cosmetics Company Spruces up its Packaging

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