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It’s Hip to be Square

Sports nutrition company PERFORMIX partners with its supplier to create an innovative packaging structure for its new product line.

Unusual square containers extrusion blow molded of high-density polyethylene in two sizes emerged from a recent collaborative partnership between Houston-based Performix Inc. and container supplier TricorBraun.

TricorBraun also supplies the injection-molded polypropylene lids for both the 32-oz and 2-lb containers.

“The Iridium product line was built to sharpen your edge and catalyze physical intelligence,” says Performix CEO Matt Hess. “The Performix brand is built around disrupting the space and bringing new benefits to sports nutrition, and the packaging had to reflect the ground-breaking product within. We chose to work with TricorBraun because they have shown a propensity for being able to visualize and achieve breakthrough packaging to disrupt the sports nutrition category. Plus, they are fantastic innovators.”

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